Now raise funds through Reels: Meta

With the advent of fundraisers in Reels, Meta is once again expanding its charity donation capabilities, giving you another way to raise awareness for your favourite causes.
The new Reels fundraisers will add a 'Donate' button to the bottom of your Reels clip, as shown in this example.

In the Reels creation process, users will be able to add funding details, with fundraiser links remaining valid for 30 days.

The feature adds to Instagram's long-standing attempt to increase user participation in fundraising activities, which has accelerated in light of the pandemic.