Of ChatGPTs and Creator Economy
Authored by S Ajith Kumar, Senior Vice President, Concept Public Relations
Arguably, large language model generative AI or artificial intelligence tools such as ChatGPT, Bing and many more are the new elephants in the room for the creator economy. The arrival of this still evolving tools, most of them are for free, has stoked fears of massive replacement of humans at the creative world of content creation. This is amplified by the strike of Workers Guild of America who stopped writing scripts and generating content a month or so ago against the alleged plagiarism by the generative AI tools used by Hollywood studios in a bid to cut cost. Many see the writers strike as poetic justice playing out in full public view since these were the people who churned out scripts after scripts for Hollywood banners which made blockbusters scientific fictions depicting how robots replace humans in almost every function making the species redundant.
Joke apart, the alarmist script woven around generative AI may not die down any time soon since some of the arguments made by the doom’s day prophets sticks with public as it raises some existential questions about the future of humans. For the sake of context, it all started with an employee of a tech giant claiming that its AI chatbot has turned sentient meaning the tool was able to perceive or feel things like humans. Though the tech company sacked the staffer for his faux pas, the claim triggered a wall of worry with social media getting flooded with scarry narratives of bots and robots eventually taking over the functions that are hitherto performed by humans. This in my view is a country mile away from reality and I can convincingly argue that AI, like internet or any other transformative technology would play out as a complimentary tool at work places for humans but not supplement or replace men and women in the creative world.