Ogilvy creates Ramco's RODE marketing campaign with visual representation
A recent campaign titled, RODE Marketing Campaign was carried by the firm in association with Ogilvy & Mather as their creative agency and Kinetic as their Outdoor agency.
Holding uniqueness as an important objective for their marketing campaign, Ramco's wanted their visual representations to convey the message exactly as they wanted to, at the very first sight; their main message that was to reach out to our target audience is "Say NO to Conventional ERP".
Following a 360 marketing approach, outdoor media campaign is aimed at creating brand and product visibility among the CEO group through hoardings in major airports across India.
Talking on the brands' objective, they reach out through hoardings displayed prominently in major airports in cities such as Chennai, Bangalore, Hyderabad, New Delhi and Mumbai. Their current outdoor campaign is for a period of 2 months from mid-June 2011 to mid-August 2011
Garima Sinha ' Head, Corporate Marketing, says "we have a truly revolutionary productthe world's most powerful ERP on the cloud. We wanted to highlight this product among the CEOs and IT heads, who we believe, constitute a large chunk of our target audience."
Speaking ahead she highlighted the fact that, "the only way to make an impact among this audience and have top of the mind recall value with them, would be to come up with something that was truly different and literally grabbed their attention!"
Elaborating the message content and presentation, Garima Sinha said, "While being brief, our message would have to be powerful. Running the campaign at airports seemed a natural decision when considering our objectives. The hoardings are attractive and have been specifically designed to arrest attention while on the go. We've used powerful images with minimal words."
"And we've been seeing some wonderful results, because people are now curious about our product and want to know more. That is half our battle won!" she said.