OMG wins the media account for Electrolux

Equipment manufacturer Electrolux has appointed Omnicom Media Group (OMG) as its media agency, following a Multi-agency pitch. 

The account win includes all paid media duty like purchasing, planning and digital for all brands of Electrolux including Zanussi, AEG, ANOVA and Westinghouse. According to media reports, the account value is estimated to be $60 million. 

OMG has built an integrated unit on talent, equipment and technology which will be serving business in 18 markets of the APAC and MEA region.