Parle G matches with Chaayos on Valentine's Day

On the occasion of Valentine’s Day, a very interesting exchange of Tweets took place between Parle G and Tinder. We’ve seen brands engage on social media platforms in-order to increase engagement.

In recent memory, Swiggy engaged with Spotify with the #EatThePlaylist campaign.

This time, Parle G directed a Tweet to Tinder. The resulting conversation found the perfect match for the biscuit brand in 'Chaayos'. Here's how the conversation went.

#TWEET#

To which Tinder India replied, with a match suggestion.

#TWEET_2#

Parle G further replied to the tweet using the tinder term Superlike

#TWEET_3#

Chaayos joined the conversation showing their approval with this pickup line asking Parle G out on a date.

#TWEET_4#

The conversation then ended with Parle G posting this Tweet.

#TWEET_5#