Patrika tops the ABC July - Dec'10 charts in Madhya Pradesh
As per the most recent ABC certificate, the average qualifying sales figures for Patrika in Bhopal and Indore editions stand at 2, 06,569 and 2, 31,421 respectively. As a result of this development, the writing on the wall has become quite evident. Patrika has been able to make its own special place in the minds and hearts of the people of Madhya Pradesh. No wonder, in a short span of time, Patrika has been able to amass a circulation of more than 4 lakh copies (4, 37,990) in Madhya Pradesh Editions.
Ever since Patrika has made its debut in 2008 in Madhya Pradesh, it has been trying to improve the life of the masses through its various initiatives and campaigns. It vehemently raised its voice against the rampant corruption and the various nefarious activities that were being conducted by the local mafia. It initiated campaigns to banish bribery, pull up the administration by repeatedly targeting the slackers and officials and reporting their wrong doings.
Patrika's efforts have earned it appreciation from the masses that were grappling with all these issues. The newspaper's credibility, integrity and honest approach have undoubtedly been the reason for this phenomenal success.
GM- Circulation, Brij Raj Singh believes that the secret of Patrika's success lies in the fact that it has been able to connect with all the classes. He states "Patrika's triumph has been a result of its constant endeavors to improve the life of the common man. When we had first set our foot in Madhya Pradesh, we had promised the people that we will do our best in fighting corruption, raising issues and improving the life of the common man in the state. Patrika has always lived by its credo of fearless journalism and tried to promote the same through our paper, campaigns and various social initiatives!"
Needless to say, this development has made Patrika a much sought after newspaper for every media planner who wants to score in Madhya Pradesh.