Platinum Outdoor rolls out a campaign for ABSMF
Platinum Outdoor, a unit of Madison World, helps Aditya Birla Sunlife Mutual Fund raise awareness for their innovative Multi Asset Allocation Fund category. By utilizing a strategic media mix, this campaign was successfully able to capture audiences' attention across 17 cities.
Platinum Outdoor leveraged the power of out-of-home media to position Aditya Birla Sunlife Mutual Fund as a leading player in the investment landscape, with a primary objective of enhancing awareness and fostering consideration among the target audience. A variety of high-traffic locations were identified for the campaign to ensure visibility and impact. These locations included arterial roads, intersections, and residential enroute areas.
To ensure that the brand's message reached consumers in diverse environments, from busy urban hubs to travel gateways, multiple media formats were utilized, including billboards, bus queue shelters, DOOH (Digital Out-of-Home) metro internal panels, and airport branding. DOOH media was maximized by leveraging large format and video-based creatives to capture passersby's attention. A wide spectrum of media coverage across 17 cities including top 8 metros and tier 2 markets and 1000+ media units have left a lasting impression and built positive brand perceptions among consumers.