psLIVE adds Tempo Smart Foodie campaign to its stable
psLIVE, the experiential marketing agency from the Dentsu Aegis Network, has successfully launched SCA’s hygiene brand TEMPO in Kerala with celebrity and actress Aparna Gopinathan by unveiling of Tempo Smart Foodie Campaign.
As part of the campaign, Mumbai’s famous Dabbawalas, gathered together at various locations and placed a pack of Tempo Pocket hanky tissues and a 15ml bottle of hand sanitizers in Smart Foodie bag to 20,000 dabbas on the first day of promoting the real joy of eating with hands instead of fork & spoon.
Sidharth Ghosh, Vice President, psLIVE commented, “We are excited with the success of this campaign. With an insightful team and extensive research we are eager to continue ideating and executing campaigns that will help the brand enhance their presence in the Indian market.”