Publicis wins creative duties for fragrance house SH Kelkar
On winning the business, Nakul Chopra CEO South Asia Publicis said ‘We are extremely pleased to have an opportunity to partner a pedigreed company like SH Kelkar. Especially given that their business will provide exciting opportunities for holistic communication solutions. We look forward to working with them’
B. Ramkrishnan, CEO SH Kelkar & Co, states, "We are a mid-sized company with global presence– and the largest fragrance house in India - with aggressive plans for the future. I am extremely happy that Publicis is partnering with us in our quest to firmly establish our identity in the global arena.’
Paritosh Srivastava, Executive Vice President Publicis added, “Fragrance is a business where science and art of the highest order come together, we have a creative resonance between our teams that will hopefully result in some great branding, design and communication. We are proud to partner a company with a heritage of almost 90 years in India and expanding to the world markets. We hope to play a significant role in SHK's future growth plans."