Quasar bags digital mandate for Philips branded television
Quasar won the digital duties for television brand Philips from PE Electronics Ltd. The full service mandate encompasses creating the digital strategy encompassing owned media assets, social media& digital media planning & buying. The account will be handled by the Quasar Mumbai office.
Speaking on the announcement, Neeraj Sethi, CEO, PE Electronics said, “We are extremely glad to welcome Quasar on board to help us manage our digital mandate. TV is a dynamic industry and we needed a disruptive agency with a unique approach, which Quasar was able to demonstrate. We are impressed with Quasar’s capability as an all-rounder in the digital industry, their thought leadership and above all their passion and enthusiasm to partner with us made them an obvious choice as our digital partner.”