Reckitt Benckiser's Dettol truly leads in Innovation; launches 'No Touch' hand wash system
Dettol No-Touch Hand Wash System consists of a Battery Operated Gadget with a Refill. The sensor detects the hand movement (in front of the sensor) and automatically dispenses just the right amount of soap in to your hands and protects against a wide range of germs, helping you to maintain a healthier and happier home environment for your family. It is enriched with moisturizing ingredients that leaves your hands feeling refreshed and soft. The vacuum dispensation ensures no drip after dispensing and up to 98% use of the refill.
Chander Mohan Sethi, Regional Director ' South Asia, Chairman and Managing Director Reckitt Benckiser (India) Ltd., said "The growing hand hygiene awareness amongst masses has led consumers demand products that not only cleans dust and dirt from hands but also provides protection from germs. They consider hands to be the number one touch point for germ transfer. While ordinary soaps are shared and can be hot spots for the transfer of bacteria our new Dettol "No-touch' Liquid Handwash System will help us in limiting this excess and would leave minimal way for germs to reach our hands.
Innovation is at the core of Reckitt Benckiser's Business. All our poweRBrands have a strong pipeline of constant innovations based on consumer insight. As a result they lead the categories with new product innovations and are sold in more and more countries, making us strong global leaders in the categories like Dettol, Vanish, Veet, Finish, Airwick etc. I am hopeful that the new No Touch Hand Wash System would help us best in leveraging our evolving consumer needs. "
The new Dettol No-Touch hand wash system is available in two unique fragrances; Original and Hydrating Cucumber Splash. The complete pack including the gadget, 250ml refill along with 4 AA batteries is available at an introductory price of Rs 450/- and the 250 ml refills are available at Rs 99/-.