Rostaa launches their new brand campaign #NayaSaalPuraniAadat
Rostaa, a flagship brand of Royal Dry Fruits Pvt Ltd which is the country leader in the branded superfoods category selling a wide range of assorted nuts, dried fruits, berries and much more, has launched their new campaign #NayaSaalPuraniAadat.
The campaign highlights how habits have been trivialized and come with an expiry date as opposed to the habits we followed when we were young. This campaign aims to highlight that a habit is a vow we take for ourselves, something that was instilled in us during our childhood. The reason it works well for Brand Rostaa is because one of the most iconic habits has been the consumption of dry fruits during our formative years. Rostaa, through the campaign encourages the users to bring back these habits into their everyday lives.
Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, “#NayaSaalPuraniAadat is a unique campaign in itself, it is a campaign that cuts across all age groups and is something we can all relate to. This year, we don’t want people making resolutions only to go ahead and break them, instead we are urging them to bring back the habits that were instilled within all of us as children and lead a healthier lifestyle.”
“With a focus on starting afresh, we have also revamped our website, where visitors have easy access to all the essential information about our products, offers that we provide and making the purchase of our products much easier and user friendly. We are delighted to share this great user experience with our customers as we continue to grow and expand our market presence.” added Biswas.
The campaign was led on digital platforms and the brand has also collaborated with many renowned celebrity influencers to spread the message of healthy living. Some of these personalities being: Yasmin Karachiwala, Chef Chinu, Navreet Josan and Shivesh Bhatia.
#NayaSaalPuraniAadat resonated with its viewers as it trended on Twitter nationwide! The campaign amassed more than 1 million views.
You can follow the campaign here -
#YOUTUBE_Ke1d21WsA78#
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