Saatchi & Saatchi New Zealand launches 'Tougher Than You Can Imagine' campaign for Toyota Hilux
Saatchi & Saatchi New Zealand CEO Nicky Bell says, "The campaign is the next expression of the famous Hilux "Unbreakable' positioning that has been fuelled in the past by such great campaigns as "Crumpy and Scotty', "Bugger' and "Bulls'. We're pleased Kiwis are enjoying this as much as they did those."
Toyota General Manager of Marketing Neeraj Lala said, "The campaign has already been fuelling great Hilux conversations around New Zealand with thousands of hits on YouTube, along with fantastic comments across our social media platforms."
To see the TVC [CLICK HERE]
CREDITS - TOYOTA HILUX TVC
Client - Toyota NZ
Title - Tougher Than You Can ImagineFor Toyota NZ
Marketing Team Leader - Susanne Hardy For Saatchi & Saatchi NZ
Creative Director - Scott Huebscher
Art Director - Scott Huebscher
Group Account Director - Mark Cochrane
Head of Strategy - Murray StreetsFor Production Co., Thick As Thieves
Producer: Nik Beachman
DOP: Ginny Loane
Editor: Peter Sciberras @ The Butchery
VFX Supervisors: Damon Duncan, Rhys Dippie and Stefan Coory