Sandeep Bansal on how Chaupal TV is redefining Punjabi entertainment

Chaupal TV is seeking to reshape the narrative of Punjabi content consumption on OTT platforms. In this interview with Adgully, Sandeep Bansal, Managing Director, Chaupal TV, shares his insights into Chaupal TV’s innovative approach to Punjabi content, showcasing a diverse array of offerings that set it apart from the competition. From blockbuster theatrical releases to captivating original web series, Chaupal TV has been captivating audiences with its rich tapestry of Punjabi storytelling. Excerpts from the interview:

What unique Punjabi content is Chaupal bringing to the OTT landscape to capture audience attention and differentiate itself from other platforms?

We specialize in Punjabi content, setting us apart from other platforms. Around 70-75% of theatrical releases eventually find their way onto Chaupal. Major titles and franchises such as ‘Carry on Jatta’, ‘Jatt and Juliet’, and ‘Qismat’ are available on our platform. Additionally, we produce original Punjabi web series, including popular projects like ‘Shikaari’, ‘Zila Sangrur’, ‘Shahi Maajra’, ‘Outlaw’, and ‘Panchii’ (a Chaupal Original movie), which have raised the bar in the industry.

How does Chaupal plan to balance offering content that resonates with the Punjabi diaspora around the world while staying true to its Punjabi roots?

Beauty of the Punjabi language and Punjabi audience is that the demands are almost the same. Whether they are from the core Punjabi belt or the Punjabi diaspora around the world, they want to watch good content without disturbing the greatness of the Punjabi language.

How is Chaupal collaborating with Punjabi language filmmakers and creatives to cultivate a strong content pipeline?

We believe in introducing new talent along with experienced ones to keep our pipeline filled with great content. We look for fresh writers, directors, and teams who can bring freshness and match the quality of international cinema standards.

Are you planning content diversification? Does Chaupal see itself venturing into original Punjabi documentaries or docu-series to explore the rich heritage and social fabric of Punjab?

Punjab boasts a wealth of rich cultural heritage, and it is our responsibility to bring such content to the forefront. Many of these stories remain untold on national or international platforms. When we’re confident in our thoroughly researched findings on such topics, we’ll produce and release documentaries or docu-series to shed light on these narratives.

What revenue streams is Chaupal focusing on beyond subscriptions, such as advertising or partnerships?

We are partners with various telecos like Airtel, Vodafone, Jio, and aggregators like Watcho, Tata Play, etc., not just in India but internationally as well. Apart from this, we are now a part of Amazon Prime India and ZEE5 in the US. We are also exploring content integration.

What are your long-term goals for Chaupal? How do you envision the platform shaping the future of Punjabi entertainment consumption?

Only 10-15% of people are currently utilizing the Chaupal platform, despite the vastness of the Punjabi language and its audience. Our goal is to reach at least 70-75% of the Punjabi-speaking audience within the next two years.