Six leading publications partner to offer combined ad reach!
Six leading publications of the country – Hindustan Times, Hindustan, The Hindu, The Hindu Tamil, The Telegraph and Ananda Bazar Patrika - have come together and formed the OneIndia group as a platform to facilitate reach to the largest print audience with a single advertisement.
OneIndia, available by invitation to select display advertisers only, offers the unique benefit of a single-platform reach comparable and incremental to television, along with the many clear benefits of Print, such as immediacy, impact, comprehension, credibility, and a clutter-free environment, to name a few.
Apart from the fact that print media readership is significantly more upmarket than television, several research studies globally have also demonstrated that print + TV has driven more than 20% incremental push-through in brand equity compared to TV alone. Further, some recent media multiplier research studies by leading international research agencies have demonstrated that print advertising in Asia-Pacific indexes 3 times more than TV on ROI, and 5 times more on brand impact.
And, now with OneIndia offering a pan-India reach with one single call, marketers have the perfect way to write a media plan that talks to the entire nation.