Soho Square adds Prism Cement to its kitty
Soho Square, Mumbai adds another feather to its cap. Close on the heels of the Bajaj Electricals win, they have now been appointed brand custodians by Prism Cement Limited - a Rajan Raheja Group company for its Cement Division.
Making the announcement, S. Ramnath, Executive Director, Prism Cement says, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H & R Johnson (India) Division."
Prism Cement has a strong presence in Central India and the agency has been brought on to partner in the consolidation of its cement brands in these markets.
Corroborating the news, Samrat Bedi, Head, Soho Square, Mumbai says, "This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going."
With this new addition to their client roster, Soho Square Mumbai continues where Meridian Communications (its erstwhile moniker) left off. A sister agency to Ogilvy and Mather, it has consistently grown over the last one year. The client list now includes Vespa, Bisleri, Franklin Templeton, Perfetti's Stop Not, ITC Soaps and Shampoos, Hockey India League and the aforementioned clients.