Soho Square Mumbai names new creative director

Soho Square Mumbai today announced the appointment of Ishrath Nawaz as Creative Director, Soho Square Mumbai.

Speaking on his appointment, Soho Square Executive Creative Directors, Anuraag Khandelwal and Satish Desa, had this to say, “Our young, and dynamic team is a constantly evolving one. Our focus is to continuously adapt to new age ideas and ideals, with growth that is not just exponential but organic as well. Ishrath brings with him a unique mix of talents and a crisp understanding of different brand segments. We believe he has what it takes to strengthen our vision.”

Ishrath has spent about 14 years in advertising, having worked across Saatchi & Saatchi, Rediffusion DYR, Network Advertising and Draft FCB+Ulka. He has worked on the successful launches of several top brands including Indigo Manza, Tata Docomo, Jaguar, Skoda Rapid, Ariel, head&shoulders and Bajaj LED.

Excited about this new appointment at Soho Square, Ishrath said, “There’s nothing like it.  I’ve always wanted to be a part of the Ogilvy group...it’s a dream come true for me. Soho Square has been breaking tremendous ground over the last few years. In Anuraag and Satish, are two highly competitive and creative individuals who are firmly entrenched in market realities while striving to achieve creative excellence. I think this is the perfect mix. It's going to be great working and growing with them.”