Sony LIV brings multiple registration options for KBC!
Amitabh Bachchan hosted KaunBanega Crorepati 2014 is back with a bigger and better package on Sony LIV. Multi-Screen Media (MSM)’s premium video-on-demand service, Sony LIV launches an integrated campaign with a focus to create awareness, drive registrations for the show and entice user interactions.
For the first time ever, registration is now possible via multiple avenues - KBC Official App, www.KBCSony.com Website, IVR and SMS. They are also engaging Campaign designed to create awareness and drive registrations and Campaign includes video promo, teasers and consumer engagement activities across web, social media andSony LIV mobile application
Viewers can also catch up with episodes from earlier seasons of their favourite game show on the www.KBCSony.com website or play the KBC game on the KBC Official App.
Registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details. Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code.
Speaking on the campaign, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network said, “Kaun Banega Crorepati is undoubtedly one of the most loved game show on television today. To make the registration process easier and for reaching out to larger contestants on all digital media, this year we have enabled registration through the KBC Official App and www.KBCSony.com website, along with the regular mobile telephony method.”
The KBC Official App is available in app stores – iTunes, Google Play and Windows.