Venugopal Ganganna, CEO & Partner, Langoor, decodes the various issues involved in ad-blocking, the challenges faced by publishers and....
Sanjay Tripathy, Senior Executive Vice President, Marketing, Analytics, Digital & E-Commerce at HDFC Life, sheds light on the implications of....
Rohan Mehta, CEO, Media Kinnect, sheds light on the cost of ad-blocking for advertisers as well as media publishers, the advantages of shorter ad....
RP Singh, Regional Head of Media, VML, takes stock of the challenges posed by increasing use of ad-blockers and what the implications are for....
Ambika Sharma, Founder, Pulp Strategy, traces the growing use of ad-blockers by mobile and we users and the challenges they pose to publishers and....
As more and more content has shifted to the Internet, online experiences have improved dramatically, becoming more immersive and intuitive. But....
Ad blocking cost the digital publishing industries an estimated $41.4 billion worldwide in 2015. This was revealed by Parks Associates in its....
