Ad Spend

Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by a positive first half....

Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a....

The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, though FMCG brands are....

Mayur Jaiswal, an advertising and media professional from Mumbai, is a regular online shopper. His next set of purchases includes new items for his....

From a medium of marketing that was usually an afterthought to the current scenario, mobile has emerged as the centre piece of digital communication.....

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in....

The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising....

GroupM, the media investment planning conglomerate in India, revised their annual estimated advertising expenditure (AdEx) for 2014 to 12.5% from....