The row over TAM ratings frequency between the advertising agencies, agency associations and the broadcasters has reached a logical solution after....
Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and and finally all reached to a....
The ongoing row between the advertising agencies, advertisers and the eight broadcasters who opted for monthly TAM rating system showed no sign of....
The withdrawal of advertisements on eight TV broadcasting networks did not happen yesterday morning and the channels were still running ads. The....
The ongoing row between the advertising agencies and the eight broadcasters over the ratings frequency- monthly or weekly continued without much....
The standoff between advertisers and broadcasters continues as last month most of the television channels cancelled their TAM subscriptions due to....
The immediate fallout of TAM Media Research’s decision to provide monthly ratings data to the big broadcasters is that the advertising....
Call it an amicable solution or call it business compulsions of the stakeholders involved, there seems to be some respite in the long-drawn out....
There have been reports that a solution between the broadcasters and TAM Media Research over the issue of inadequate and faulty viewership rating....
Bloomberg TV India, the nation’s premier English business news channel today announced that they have terminated the services of TAM with....
After NDTV belled the cat, followed by MSM and Times Television, sources have now confirmed that, India’s largest television networks Star....
The grievances of the broadcasters with Television Audience Measurement (TAM) Media Research, the only agency that measures TV viewership in the....
