Hari Menon

bigbasket, a TATA Enterprise, has announced the launch of a new brand of culinary delights called Precia. The revolutionary frozen foods brand is an....

Britannia recently brought back one of its iconic campaigns, Britannia Khao World Cup Jao, the nostalgic campaign, which debuted in 1999. The....

Kochi will be the 26th city that online supermarket Bigbasket spreads its footprint to in the near future. With 10,000 registered customers and close....

Yippee Noodles is a classic case of a late entrant making a mark in a market dominated by a single brand. Consumer research, focus on product....

Bigbasket, India’s largest online supermarket, has entered into a partnership with Sodexo to simplify everyday grocery shopping for millions of....

India's Largest Online supermarket Bigbasket unveiled a new and fresh brand identity and announced superstar Shah Rukh Khan as its brand....