Yesterday BARC (Broadcast Audience Research Council) held a meeting with all its stakeholders, broadcasters, media agencies and advertisers in a....
Last month saw a lot of chatter around TAM and BARC. Is BARC investing in TAM? Is TAM going to shut operations in India? What will happen when....
In the last couple of days there has been news about Television Audience Measurement (TAM) going to have a dark period in the next month, post....
