CPA from being one of the key currencies of measuring RoI, has become a point to ponder for the media fraternity. The abbreviation is now perhaps....
As the Broadcast Research Audience Council (BARC) works towards finishing work for the new television audience measurement system, at a special....
Amongst loud cheer and happy spirits, the much awaited and coveted Effies 2010 award ceremony, organised by the Ad Club of Bombay, was held at the....
