#sharetheload

Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging....

Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging....

Taking the conversation on #ShareTheLoad forward, Ariel India announced their foray into the upcoming NFT space. Recently, the brand took forward the....

The unequal division of domestic chores has been a reality for generations. Even today, 71% women sleep less than their husbands due to this....

Are we teaching our sons what we are teaching our daughters? Ariel reignited conversation on domestic inequality in January and raised this pertinent....

Ariel - the leading detergent brand from P&G and home appliances brand Whirlpool have been perfect partners for decades when it comes to laundry.....

“Today, #ShareTheLoad is no longer a campaign that belongs to Ariel alone, it has become a social movement, not just in India but outside the....

Ariel India’s Sons #ShareTheLoad has garnered over 20MM views already, and the world can’t stop talking about it. The latest film....

Ariel has been unearthing the reality of inequality within households since 2015 with their award-winning movement – #ShareTheLoad. The....

Come Mother’s Day - and kids and families across the country rack their brains as to how they can make the day special for ‘The most....

The conversation of inequality within the household, particularly when it comes to housework and chores is one of growing social importance for....

The Ariel Share the Load campaign has become a voice to empower women at home. Last year, the campaign brought to light the debate of whether....