Vishnu Mohta

September 2023 has emerged as a momentous milestone, marking the culmination of six illustrious years for hoichoi. At the forefront, we find....

Amid the pandemic OTT players have now understood about the concept of Going Local, with the growing focus on Tier 2 and Tier 3 and below markets.....

Bengali OTT streaming service hoichoi has completed three years since its launch in 2017. As it begins its 4th year, the OTT player reports for the....

Disruption was the name of the game in Reliance Industry Chairman Mukesh Ambani’s address at the conglomerate’s 42nd Annual General....

Continuing with our feature report, in the second and concluding part we look at the scope for creating differentiation in OTT content as well as the....

Originals are becoming the staple for OTT players and each new release is being heavily promoted across media platforms, especially OOH and digital.....

Content creators today are being wooed by various digital and social media platforms to enhance engagement and increase their user base. In recent....

As part of our continuing efforts to bring to the fore, various aspects and issues related to the OTT industry in India, Adgully engaged with Vishnu....

Study after study have showcased how content is the mainstay of OTT platforms. As per a report by PwC, Netflix is expected to invest Rs 500 crore....

hoichoi, world’s largest digital content platform for Bengali movies & shows has entered into a unique partnership with coupon giants....

Staying true to its meaning of ‘non-stop excitement’, Hoichoi, the world’s largest digital Bengali content platform, is out to take....

On September 20, 2017, Eastern India’s biggest Media & Entertainment company, SVF, launched the biggest digital content platform Hoichoi....