Team Colgate to be housed at Bates

WPP has announced that it is creating a dedicated Integrated Marketing Communications unit for Colgate-Palmolive in India.

The new group will be named Team Colgate and will report directly to Y&R international management. It will be housed at Bates India and will develop integrated advertising, shopper marketing and digital programs.

Rediffusion Y&R, which has excelled at helping build the Colgate brand to its leadership position in the market, will shift its portion of the assignment to the new unit after an extraordinary 25 year tenure.