The Economic Times ties up with Bright Brain for podcast platform ET Play

Bright Brain Marketing Technologies has bagged the digital launch & awareness campaign for The Economic Times’ new podcast platform ET Play. The advertising firm will also be looking over the launch of new podcasts series/episodes by ET Play.

Under the partnership, Bright Brain has built a digital media strategy for the awareness campaign through online advertising, SEO optimization, data analysis & creative adverts. 

ET Play has more than 290+ podcasts on their show called 'The Morning Brief'. The podcast focuses on various topics ranging from business to market to stocks to different industries & more. Listeners get to hear ET’s top journalists dissect & get deep into the hottest topics of the week.The show is now streaming on etplay.com and other podcast platforms.

Suhail Bajaj, CEO of Bright Brain, commented - 'To work with the team of The Economic Times is a privilege in its own right. Everyone here at Bright Brain loves plunging into ET's articles, news & opinions, and are also great fans of 'The Morning Brief'. Thus it was essential that we did a wonderful job so that the world could experience & love the new podcast platform as we have. Working with the team over at The Economic Times has also been a wonderful experience & we look forward to doing more great work with them!' 

Bright Brain is a service-oriented Digital Marketing Company, with a sector agnostic approach and a vision to enable clients to achieve their business goals. With offices in Mumbai, Pune, and now Bangalore, they cater to clients from 7+ countries spanning across multiple sectors. Bright Brain’s philosophy is to add value to clients and team members alike. They are one of 15 partner agencies to be selected as part of Google’s ‘Elevator Program’, a testament to their capabilities and potential. Furthermore, Bright Brain is also a part of a select group of Premier Partners in the Google International Growth Agency Program.