The One Show 2021 reduces India Entry Fees 10% due to currency devaluation

In recognition of financial challenges faced by agencies and brands based in countries whose currency has been devalued versus the US dollar, The One Club for Creativity has announced a fee reduction of 10% for The One Show 2021 entries received from India.

“We recognize agencies and brands in some countries are under financial pressures due to currency devaluation, and don’t want fees to be a barrier to entry,” said Kevin Swanepoel, CEO, The One Club.  “As a non-profit whose mission is to support the creative community and celebrate great work, we’re committed to leveling the global playing field and finding ways to help creatives in India get the recognition they deserve.”

He went on to call upon other awards shows to do the same. 

“Helping the industry is absolutely the right thing to do, and we challenge other shows to follow our lead,” said Swanepoel.  “Agencies and brands shouldn’t be penalized for currency issues in their countries.”

Along with India, 24 other countries and regions also qualify for two-tiered fee adjustments of 10-15%: Argentina, Azerbaijan, Brazil, Colombia, Ecuador, Egypt, Guatemala, Hungary, Indonesia, Malaysia, Mexico, Moldavia, Oman, Poland, Peru, Philippines, Romania, Russia, South Africa, Taiwan, Turkey, Ukraine, Venezuela and Vietnam.

Unlike for-profit awards shows such as Cannes and others, The One Club is a non-profit organization that puts revenue generated from awards entries back into the industry in the form of programs under its four pillars: Educations, Inclusion & Diversity, Gender Equality and Professional Development. 

These programs include the annual Where Are All The Black People diversity conference and career fair, ONE School free portfolio program for Black creatives, Creative Boot Camps for diverse college students, Right the Ratio Summits addressing gender equality, Global Educators Summits, Creative Leaders Retreats, Mentor & Creative providing mentorships at agencies for nearly 200 young creatives, bi-annual Saturday Career Workshops for high school students and more.