Tremor International enters into exclusive partnership with VIDAA
The data will be available for activation by both advertiser and publisher clients, through the two pillars of Tremor International’s end-to-end platform: Tremor Video and Unruly. In addition to targeting, Tremor Video and Unruly will offer proprietary measurement capabilities for TV Intelligence campaigns.
Ofer Druker, Chief Executive Officer at Tremor International, commented: “This is an important milestone in Tremor International’s trajectory as a leader in CTV and video, and underscores an important pillar in our strategy. The partnership with VIDAA bolsters the availability of highly desirable data sets that will live exclusively within the Tremor International end-to-end platform, opening new advertising horizons for customers across the globe and accelerating Tremor’s growth around CTV.”
In 2020, VIDAA introduced a completely new and revamped user interface named U4, which puts users and their way of consuming content at the core of the design. As of May 2021, the most advanced version on the market is VIDAA U5. VIDAA's aggregated platform has already grown to encompass a range of CTV services — including all the top content providers.
Guy Edri, EVP at VIDAA, said: "The idea behind VIDAA was to put the customer at the center of the CTV experience. Our mission is to bring the finest content, both global and local, to our customers, who are today overwhelmed by an endless array of options and choices in viewing services. Creating one easy place for user management ensures they have a direct way to view the content they enjoy, and aligning ads with their needs and preferences is an important part of that. Teaming up with Tremor International, with impressive capabilities on both the commercial and CTV technology sides of its business, will enable an even better experience for our customers, as we are committed to bringing best-in-class content to consumers all over the globe."