Uniliver and Mindshare Win Big at the 2016 MMA Smartiestm APAC Awards
The Mobile Marketing Association (MMA) announced this evening winners of its 2016 SMARTIES™ Asia Pacific (APAC) Awards, held at the Pan Pacific Singapore. Concluding the SMARTIES series for the year, the annual Gala saw a full line-up of 58 award recipients in mobile strategy as well as industry-focused categories, celebrating outstanding achievements and effectiveness across the vast mobile marketing ecosystem. Unilever Asia was crowned the prestigious ‘Marketer of the Year in Mobile’, while Mindshare Asia Pacific was recognised as ‘Agency Network of the Year in Mobile’ for campaigns such as 6 Pack Band for Brooke Bond Red Label Tea in India and Lay's Smilestagram for PepsiCo’s Lay's in Thailand, amongst others.
Furthermore, Mindshare Thailand’s Knorr Auntie Reply, produced for Unilever’s Knorr was presented with two Gold awards in the Lead Generation and Product/Services Launch categories. Digital Arts Network’s MasterPass™ by MasterCard® also took home two Gold awards in the Promotion and Relationship Building / CRM categories. Both campaigns also recognised as ‘Best in Show’.
“It is really exciting to see that marketers are truly starting to leverage mobile’s interactive capabilities to deliver real business results for brands in the region. Our industry has reached a tipping point where great strides in innovation are being taken, and technology has the ability to transform the power and impact of mobile campaign. The quality of the winning campaigns highlight the growing significance of mobile in the APAC region, and carves a promising future for the mobile marketing industry, here,” shared Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia Pacific.
Other regional brands recognised include Castrol India, Canon Singapore, Disney – Pixar, Hindustan Unilever’s Active Wheel, L'Oréal, Nike and Singapore Airlines. A full list of winners in available in Appendix 1, along with the press release as attached. Hi-res photos of the Industry Awards’ top winners are also available for download on https://bit.ly/2fsF3yj.