Viviana Mall strikes a chord with a #ShameBodyShaming Fashion Show!

Too Fat, Too Skinny, Too Short, Too Tall, Too Dark, Too Fair; these are words women have to listen to regularly from society. No matter what, unfortunately body shaming continues and women are expected to have the perfect hourglass figure or long hair or be of a certain height to look attractive and fit into society’s conventional beauty standards. 

Body shaming can have a severe impact on one’s mental health and can even lead to feelings of depression due to lack of confidence and low self-esteem. This can impact how one functions in their daily lives. How long can this go on for? How long till it’s too much? It’s about time the society starts accepting women for who they are beyond and within.

Speaking on the campaign, Ms Rima Kirtikar, CMO, Viviana Mall, “Viviana Mall’s campaign focuses on enriching lives and work towards the welfare of communities, especially women. Every woman deserves to live a life with dignity. Women across the globe are breaking glass ceilings and achieving great success, irrespective of their physical appearances. Our #ShameBodyShaming campaign endeavours to educate and encourage people to break the bias and call for an action to stop body shaming. Viviana Mall has also consistently ensured that their patrons feel welcome in the mall. The focus for us always remains customer delight and not body type or skin colour. We hope to strike a chord with the people with this campaign and contribute to making an inclusive society, especially women.”