Vizeum bags Ikea's £10 million media planning and buying account

After a final bout between WPP-owned MediaCom and Aegis-owned Vizeum, the latter came out tops to bag Ikea's media planning and buying account. The account size is pegged at 10 million.

MediaCom was Ikea's serving agency for the past 10 years. Other agencies that could were in the running initially were ZenithOptimedia, Carat and OMD.

This move from Ikea forms a part of global review of the company's media requirements that is currently shared between MediaCom and Mediaedge:cia. MediaCom had been an integral part of Ikea and however, in a statement to the media, Ikea spokesperson said that wth Vizeum, the company was aiming to move the business forward with a fresh approach.