Week at a glance: IMAGEXX 2022; IPL media rights; Ban on surrogate ads; RIP IE
IMAGEXX Awards 2022: Lifetime Achievement Award for Roma Balwani
Roma Balwani, Thought Leader in Strategic Communications, and Former President, Communications & Brand, Vedanta, has been conferred with the Lifetime Achievement Award.
Nikhil Dey on creating SISA spaces and successfully harnessing stress
This year’s event commenced with a very interesting and relevant keynote address by Nikhil Dey, Executive Director, Adfactors PR, on the topic ‘Soft skills for a hard world – The importance of creating an enabling world environment and culture’.
Media is a double-edged sword: Radhika Ghai
Radhika Ghai was engaged in an interesting conversation in a fireside chat during the 2nd edition of IMAGEXX Summit and Awards 2022, which was held yesterday (June 17, 2022) by Lloyd Mathias, business strategist and angel investor. The two industry leaders spoke about ‘Building Brands for India’.
David Vs Goliath - Amit Khatri on how Noise created a niche for itself
The 2nd edition of IMAGEXX Summit & Awards 2022, the flagship event of Adgully for the Public Relations industry, held yesterday (June 16, 2022) saw a fireside chat on ‘Building leading consumer brands across category in a digital world’, wherein Kunal Kishore Sinha, Co-founder,Value360 Communication, was in conversation with Amit Khatri, Co-founder, Noise. Khatri shared his perspective on today’s market scenario, as well as Noise’s journey and how it has become an example for all homegrown ventures.
Stage set for IMAGEXX Awards 2022
Adgully launched IMAGEXX Summit and Awards in 2021, a premier event for the Public Relations and Communications industry, which turned out to be a roaring success. The second edition of IMAGEXX Summit and Awards 2022 is even bigger and mounted on a larger scale.
IPL media rights: Viacom18 bags digital rights; Disney-star retains TV rights - Sources
The auction for the Indian Premier League's (IPL) digital and television rights was completed within an hour of the bidding process resuming on Monday, June 13, 2022. Viacom18 takes Package B, which covers digital rights for the Indian sub-continent for a reported bid of Rs 20,500 crore.
IPL media values surpass EPL rights
The Indian Premier Game (IPL) has surpassed the English Premier League (EPL) in terms of per match worth after day one of the e-auction of IPL’s media rights saw the profitable league earn a never-before-seen valuation on Sunday, according to media sources.
IPL media rights done, experts see stiff competition within TV & digital for ad budgets
There is excitement in the air over the dizzying numbers of the IPL media rights for the 2023-27 seasons. The market is abuzz with the mammoth value of the media rights and what it means for various stakeholders.
Analysts break down IPL media rights for 2023-27 & what it means for the bid winners
"This time, going by the present minimum base price that we have set, BCCI will get paid $12 million per IPL match. That’s a giant leap for Indian cricket on the world stage. We will be just behind NFL,” said BCCI Secretary Jay Shah.
We are proud of associating with IPL: Nita Ambani
“Sports entertain us, inspire us and bring us together. Cricket and IPL personify the best of sport and the best of India, which is why we are proud to be deepening our association with this great game and this wonderful league. Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are - in every part of our country and around the world” said Nita Ambani, Director, Reliance Industries Ltd.
Targeting opps presented by IPL on Viacom18 with Jio will be unmatched: Anil Jayaraj
Commending the Viacom18 team “for their unwavering faith and support that helped us take this giant leap”, Anil Jayaraj, CEO, Sports Viacome18, in an internal mail to his team, wrote, “We successfully outbid the incumbents and all others in the above packages.”
Rahul Welde ends 31-year stint with Unilever
Rahul Welde, Executive Vice-President, Digital Transformation & Digital Business, Unilever, has decided to move on from the FMCG giant after 31 years with the organisation.
PepsiCo India appoints Garima Singh to head Govt Affairs; Global role for Viraj Chouhan
PepsiCo India has announced the appointment of Garima Singh as Head of Government Affairs and Communications. Singh takes over from Viraj Chouhan, who is elevated to the role of Vice President, Global Market Communications.
Focus on news, insights & analysis has helped us gain leadership position, says Zakka Jacob
In an exclusive interview with Adgully, Zakka Jacob, Managing Editor, CNN-News18, elaborates on the thought behind the ‘Bits To Billions - The Unicorn Story’ show.
Good PR talent is scarce - How to nurture & groom to be best in the business
Public Relations as an industry has evolved and has become an integral part of business strategy, adequate numbers of skilled and experienced PR personnel to lead the PR industry growth is a cause for concern.
Authentic storytelling remains at the heart of brand reputation: Archana Jain
In conversation with Adgully, Archana Jain, Managing Director & CEO, PR Pundit, speaks about the growing respect for PR Consultants from brands and organisations, the importance of authentic storytelling, and more.
Kunal Kishore Sinha on how to create an effective PR strategy for start-ups
This factor was highlighted by Kunal Kishore Sinha, Co-Founder, Value 360 Communication, in his conversation with Adgully, where he said, “In a start-up journey, the most critical phase is the beginning. PR can help build the right set of conversation around a brand in its initial phase, using right content strategy which enables startups to navigate media even in absence any announcement.”
“We steal with pride from other markets - learnings, assets - for local customisation
In conversation with Adgully, Madhurima Bhatia, Marketing & Communications Lead, Ipsos India, speaks about the changing face of PR, the importance of good storytelling, adapting to the digital world, and more.
The idea of wealth today is more about freedom to make life choices: Santosh Navlani
In conversation with Adgully, Santosh Navlani, Founder and COO, ET Money, speaks at length about how ET Money is making efforts for the investors of MF and stocks through its Genius offering, their recent rebranding and much more.
“Women have always been at par in terms of their talent and will to perform any tasks”
In conversation with Adgully, Richa Singh, MD India, Natural Diamond Council, speaks about breaking the glass ceiling as a woman in the corporate world, paving the way for women to grow beyond middle management, and more.
Kurkure’s ‘Videshi Main Deshi Chatpatapan’ brings a flavour explosion
In conversation with Adgully, Neha Prasad, Associate Director & Brand Lead, Kurkure, PepsiCo India, shares the idea behind the campaign, brand ambassador preference and engagement strategy, collaboration with influencers, and more.
Govt clamps down on surrogate ads; issues new guidelines to prevent misleading ads
The Ministry of Consumer Affairs, Food & Public Distribution has issued fresh set of guidelines for the prevention of false or misleading advertisements and making endorsements relating thereto.
Liquor companies concerned over surrogate ad ban
According to advertising industry insiders, the requirements demand clarity, without which the function of agencies representing major companies may be called into question.
No ads promoting online betting - MIB issues advisory to media
The Ministry of Information and Broadcasting (MIB) has issued an advisory to print, electronic and digital media to refrain from advertising online betting platforms. The advisory comes in light of instances of a number of advertisements of online betting websites/ platforms appearing in print, electronic, social and online media.
India’s ad growth pegged at 22.1% in 2022, poised to be 7th largest mkt
Advertising is expected to grow globally by 8.4% in 2022, GroupM’s ‘This Year Next Year’ 2022 mid-year advertising forecast has revealed. This is slightly below GroupM’s prior 9.7% forecast from December 2021, a change driven primarily by deceleration in China, which is now forecast at 3.3% versus 10.2%.
Advertising industry unites to create new streaming standards
GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off, primarily through ancillary devices.
Cross channel attribution - way forward for digital economy companies
Digital Economy Companies invest in media to drive growth. As a result, they have relied upon platform attribution, with Multi-Touch Attribution (MTA) playing an essential role in cross-platform attribution. However, the evolving media/ macroeconomic landscape makes MTA challenging for several reasons:
RIP Internet Explorer: Social media bids adieu to the original web browser
Microsoft is retiring its old browser service, Internet Explorer, on June 15, 2022, 27 years after it was launched. Over the years, Microsoft had released newer versions of Internet Explorer, with version 11 being the last, which was released in 2013.