Week at a glance: IPL media rights; Surrogate ads ban; Cannes Lions shortlists
IPL 2023-2027: Who has the upper hand in winning the media rights?
Yet another successful edition of the Indian Premier League (IPL) concluded a few days back. The 2022 edition of the tournament had a lot of excitement – being held in India after two years of being held in the UAE, spectators being allowed back in the stadiums, and addition of two new teams – incidentally, one of these two new teams, Gujarat Titans, went on to win the IPL 2022 trophy.
Govt clamps down on surrogate ads; issues new guidelines to prevent misleading ads
Click here to attend IMAGEXX 2022
The Ministry of Consumer Affairs, Food & Public Distribution has issued fresh set of guidelines for the prevention of false or misleading advertisements and making endorsements relating thereto.
Cannes Lions 2022: Ogilvy Mumbai, Dentsu Webchutney, VMLY&R win shortlists
India has secured two shortlists in Titanium Lions – Ogilvy Mumbai for its work, titled ‘Shah Rukh Khan - My Ad’, done for Cadbury Celebrations, and Dentsu Webchutney Bangalore for its work, titled ‘The Unfiltered History Tour’, done for Vice Media (British Museum). In the Innovation Lions category, VMLY&R Commerce India, Mumbai’s entry, titled ‘The Killer Pack’, done for Maxx Flash, has been shortlisted.
Cannes Lions 2022: VMLY&R & BBDO India score one shortlist each in Glass Lions
After securing three shortlists in Titanium and Innovation categories at Cannes Lions, Indian agencies have scored two more shortlists, this time in Glass Lions. So far, India has bagged five shortlists.
Can Indian streamers take on piracy? Legal experts break down the challenges - Part 1
OTT platforms in India seem to have finally woken up to the pestering scourge of streaming piracy. Fed up with the plague of illegal streaming of its content, Disney-Star last week filed an FIR with the Bengaluru cyber police against piracy platforms such as TamilMV, Tamilrockers, etc. The million-dollar question is: What is the likelihood of a legal conviction in this case?
The key to ending piracy: Join industry action and strong legislation – Part 2
Ending piracy once and for all is like being able to put an end to shoplifting. What can be feasible, and plausible in the current circumstances, is for the various stakeholders to come together and fight at all fronts.
NTO 2.0 will have a negative impact on subs revenue
NTO 2.0, if implemented, will have a negative impact on subs revenue over the medium term with little scope for ARPU growth; in terms of subscriber addition too, there are challenges as consumer moves away from TV (lower time spent or reduced channel subscription) which in turn will have a negative for overall subs revenue for broadcasters, says Karan Taurani, Senior Analyst, Elara Capital.
Broadcasters urge TRAI to liberalise tariffs, lift bundling limitations
The Indian Broadcasting and Digital Foundation (IBDF) has requested the Telecom Regulatory Authority of India (TRAI) to liberalise broadcast tariffs and lift channel bundling limitations.
Regulatory micromanagement has made PayTV uncompetitive: DTH body to TRAI
Regulatory micromanagement has single-headedly led to making the PayTV industry stagnant and uncompetitive, the DTH Association has pointed out, in its letter to the Telecom Regulatory Authority of India (TRAI) on its consultation paper on Issues related to New Regulatory Framework for Broadcasting and Cable Services.
Gender portrayal in Indian ads: Advertisers cannot hide behind ‘ground reality’ excuse
The furor over the latest ads of deo brand Layer’r Shot in the last few days has once again brought into sharp focus gender depiction in Indian ads. The ads, which have been made by Layer’r Shot’s in-house team, have been slammed for promoting rape culture. The Ministry of Information & Broadcasting and ASCI have ordered this offending ad to be pulled down.
The Layer’r Shot ad and why such ads continue to be made
This weekend saw a huge furore on social media over the latest ads by deo brand Layer’r Shot, which a majority said promoted rape culture. The Ministry of Information and Broadcasting and the Advertising Standards Council of India (ASCI) took swift action against the offending ad and ordered it to be taken down Twitter, YouTube and other social media sites. The ad has been made by the brand's in-house team.
“5G will enable the ad industry to power new forms of immersive ad experiences”
In an exclusive interview with Adgully, Ruchika Batra, Vice President, Marketing & Communications, Ericsson, elaborates on the emergence of 5G influencing technical giants, challenges and opportunities in India, key milestones achieved by Ericsson, the enormous potential for 5G in gaming, and more.
There is increasing demand for home-grown, niche PR firms: Abhilasha Padhy
In conversation with Adgully, Abhilasha Padhy, Co-founder and Joint Managing Director, 80dB, speaks about the changing dynamics of client-agency relationship in the PR industry, mantras for a successful reputation management strategy, managing brand reputation in today’s market ecosystem, and more.
“We will never display ads on our websites & our platforms will always be free to use”
In conversation with Adgully, Khanyi Mpumlwana, Creative Director, Wikimedia Foundation, shares the objective behind the campaign, Gen Z preference and behaviour, collaboration with influencers and many more.
Fragmented media scenario is a great catalyst to rewire comms in real-time: Upasna Dash
In conversation with Adgully, Upasna Dash, CEO, Jajabor Brand Consultancy, speaks at length about the challenges and opportunities for PR with the rise of social media, how Jajabor is creating synergy & balance, and much more.
Modern-day PR is multi-dimensional & more channel-specific: Pranav Kumar
In conversation with Adgully, Pranav Kumar, Managing Director - India, Allison+Partners, speaks at length about the change in PR with organisations transitioning to digital, how the pandemic has shifted consumer behaviour and much more.
“Social media & PR are interwoven & an opportunity to streamline all messaging”
In conversation with Adgully, Komal Lath, Founder, Tute Consult, speaks at length about the effective use of social media in PR, challenges to upskill current teams, monitoring crisis and much more.
97-98% of the people in India are budget travellers: Jitin Bhatia, Explurger
In conversation with Adgully, Jitin Bhatia, Founder & CEO, Explurger, speaks about the marketing strategy, bringing on board Sonu Sood, collaborations with national and international players, and more.
Public Relations in the future – The shape of things to come
Public Relations had to struggle for both respectability and clarity of purpose in the early years. The PR business was seen has merely pushing press releases in the early 80’s. In fact, the wings to the PR business to fly high was set rolling when the World Public Relations Congress was held in Mumbai in 1982, which was organised by the Public Relations Society of India, where the industry had to opportunity to witness a galaxy of speakers.
TRAI defers date for NTO 2.0 implementation to November 30
The Telecom Regulatory Authority of India (TRAI) has deferred the date for the implementation of the new tariff regime to November 30, 2022.
Smriti Irani releases ASCI’s guidelines on harmful gender stereotypes
The Advertising Standards Council of India (ASCI) has followed up the successful launch of its GenderNext report in October 2021, a study by ASCI and Futurebrands, with the release of guidelines that guard against harmful gender stereotypes.
Shashi Shekhar Vempati leaves Prasar Bharati after five-year term
Shashi Shekhar Vempati’s five-year-old tenure as the CEO of Prasar Bharati has ended. Vempati was the youngest and first non-bureaucrat to join as the CEO of Prasar Bharati. An alumnus of IIT-Bombay, he joined Prasar Bharati in June 2017.
To bridge measurement gap, GroupM is testing iSpot, Comscore, Videoamp
As the media ecosystem evolves from linear to cross-platform, buyers and sellers are seeking to bridge “the measurement gap.” Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.
India to lead growth in ad market with 21% expansion in 2022: Zenith
Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today. This represents a minor downgrade from the 9.1% growth rateZenith published in December 2021.
Haldiram Snacks starts its search for a creative agency
Leading Indian sweets and snacks maker Haldiram Snacks Pvt Ltd is welcoming pitches from creative agencies in its first-ever such move. The F&B leader is looking to onboard an agency that works hand-in-hand with its marketing goals.
With several news broadcasters threatening to leave Broadcasters Audience Research Audience (BARC) India, the Indian Society of Advertisers (ISA) has issued a warning to its members urging them to make informed decisions about running advertisements on such platforms.