Week at a glance: Rethinking Retention; Measuring PR’s impact; IPL advertising
Rethinking Retention: How fair compensation can improve agency-client dynamics
The landscape of media agency pitches in India has been a topic of intense discussions and also a bone contention, particularly concerning the evolving dynamics of client-agency relationships and the challenges faced within the industry.
For over 162 yrs, Bacardi has been a catalyst for connection & community: Sameeksha Uniyal
In this exclusive AG Talk interview with Adgully, Sameeksha Uniyal, Brand Lead, BACARDÍ India, shares insights into BACARDÍ’s unique marketing strategy, which transcends traditional methods to engage consumers on a profound level. From music festivals like the iconic NH7 Weekender to the electrifying CASA BACARDÍ experiences, she unveils the brand’s commitment to tapping into the diverse interests of its audience.
National PR Day: Beyond Press Releases - Unraveling the new Public Relations paradigm
Over the past decade, the PR landscape has transformed into a dynamic ecosystem, embracing digital tools, social media engagement, and a focus on transparency. Today, on National PR Day, Adgully delves into this evolution, exploring the key factors that have propelled PR to the forefront of navigating the ever-growing stream of information and shaping public perception in a digital age.
Joy Personal Care aims to democratise sports viewing: Poulomi Roy
In an exclusive interaction with Adgully, Poulomi Roy, Chief Marketing Officer, RSH Global - Joy Personal Care, discusses the strategic decision behind Joy Personal Care’s prominent investment in the Indian Premier League (IPL) on Star Sports and the key objectives driving this initiative. She delves into the brand’s association with team Kolkata Knight Riders (KKR).
Untangling the Web: Measuring PR’s Impact in the Marketing Mix
In the high-octane world of marketing, Public Relations (PR) often plays a vital role. It shapes brand perception, cultivates positive media coverage, and fosters valuable relationships with stakeholders. But unlike flashy ad campaigns or targeted social media blitzes, PR’s impact can be subtle yet significant.
Manoj Dobhal on powering entertainment offering with Dish TV Smart+
Earlier this week, Dish TV unveiled its ambitious initiative – ‘Dish TV Smart+’ which is aimed at integrating streaming platforms with traditional linear television. Discussing the idea behind the introduction of Dish TV Smart+, Manoj Dobhal, CEO, Dish TV, told Adgully, “Customer needs and the confusion they face are the foundations from which we began. Upon analyzing extensive research data, we discovered that customers desire a wide range of content, but are often constrained by limited choices or complicated subscription processes across multiple apps.”
TV ad volumes for IPL 17 up 12% after 39 matches compared to IPL 16: TAM Sports
Television advertising for IPL 17 witnessed growth of 12% in ad volumes/per channel compared to IPL 16. During IPL 17, the count of categories and advertisers increased by 51% and 38% respectively compared to IPL 16. E-com gaming and Pan Masala were the only common categories present between IPL 17 and IPL 16.
New Schengen visa norms: Big boost seen in Indian tourist arrivals in Europe
There is good news for Indians travelling to European nations, with the European Union’s (EU) revamped visa system that allows Indians access to long-term, multi-entry Schengen visas. Schengen visas are applicable in 25 European Union countries, barring Ireland and Cyprus.
Global multi-sports arena, familial experiences: Rajesh Kaul on SPNI’s sports strategy
In conversation with Adgully, Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business, Sony Pictures Networks India (SPNI), and Scott Weenink, CEO, New Zealand Cricket, speak at length about the strategic significance of the seven-year partnership between Sony Pictures Networks India and New Zealand Cricket. Kaul further sheds light on SPNI’s sports broadcasting strategy, creating comprehensive and immersive experience for fans, and much more.
Authenticity key to companies' positioning in competitive markets: Himani Rautela
In conversation with Adgully, Himani Rautela, Deputy General Manager - Communications Lead at Redington Ltd, speaks about the importance of authenticity and differentiation in positioning companies in competitive markets, drawing up effective crisis communication strategies, integrating traditional media outreach with digital marketing strategies, and more.
Why it is tough to bring in standardization in traditional PR metrics?
In the dynamic world of public relations (PR), measurement has long been a cornerstone for assessing success and guiding strategies. Yet, behind the veil of traditional PR metrics lies a fundamental challenge: the inability to capture the true impact of PR efforts.
Won’t complete third-party cookie deprecation during second half of Q4: Google
The phasing out of third-party cookies by Google has been delayed yet again. Google provided an update on the plan for third-party cookie deprecation on Chrome in a post on Privacy Sandbox News on April 23, 2024 as it gears up to publish its quarterly report for Q1 2024. The UK’s Competition and Markets Authority (CMA) will also publish its quarterly report shortly.