Youva celebrates the joy and spirit of being a teacher

Youva, the domestic stationery brand from the house of Navneet launches a film celebrating the joy and spirit of being a teacher. The campaign #Teachersarethebest is a tribute to all the teachers for their relentless commitment towards teaching and wellbeing of students.

The Covid-19 pandemic has been especially challenging for teachers as online teaching took precedence due to lockdowns and social restrictions. The drastic shift, with little warning forced teachers, students, and parents in adapting a new way of enabling education. Many teachers across the country faced difficulties shifting to online platforms from classrooms. However, with time and efforts of the education community, teachers and educators efficiently adapted creative ways to interact and engage with students.

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The film, conceptualized by Ants Digital, entails a video where teachers are asked some fun questions to reminisce their student life, favorite and least favorite subjects, being punished or scolded in school and if they enjoyed going to school as a kid.

At the end of the video, the teachers also talked about their love for being a teacher and how they would never be anything else. They also spoke about the challenges they faced during online teaching and how the students helped them with technology.

Sharing his views on the campaign, Chief Strategy Officer and spokesperson of Youva, Abhijit Sanyal said, through this campaign, Youva takes this opportunity to salute and thank all the teachers for their unabated efforts by adapting new ways of teaching and ensuring education continuity during the pandemic.