Zee adds new tune to it's business; launches it's music label!
Zee Entertainment Enterprises Limited (ZEEL) today announced its foray into the music label space with its latest venture, ‘Zee Music Company’ (ZMC). The ZMC has plans to acquire the music rights of over 20 major motion pictures in the financial year 2014-15.
Anurag Bedi, Business Head
Talking about the acquisitions, Anurag commented, “We are thrilled at having acquired the rights to the music of the Akshay Kumar-Sonakshi Sinha starrer ‘Holiday’ which is jointly produced by Reliance Big Entertainment, Sunshine Pictures and Hari Om Entertainment Company.”
“We have also partnered with Fox Star Studios and signed the latter for the music of 5 of its Hindi releases for the year, including the Saif Ali Khan and Riteish Deshmukh starrer ‘Humshakals’, Hrithik Roshan and Katrina Kaif starrer ‘Bang Bang’ and one of the most anticipated releases of the year ‘Bombay Velvet’ starring Ranbir Kapoor and Anushka Sharma”; Anurag further added.
Future partnerships of Zee Music Company include the big players; Dharma Productions, Excel Entertainment and other top studios.
The music industry in India currently stands at a staggering figure of 960 crores and projected figures for 2014 are 1010 crores. The industry is expected to only grow over the years and reach 1780 crores in 2018.