ZenithOptimedia's Performics wins RBNL's Digital Business
ZenithOptimedia India has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited. ZenithOptimedia’s Performics won the business after a competitive pitch amongst key digital agencies.
Tanmay Mohanty, MD, Performics said “We are really excited to partner with a Diverse Content Producer client like Reliance Broadcast Network Limited. The area of content is becoming increasingly complex and so also very exciting in India right now. We look forward to both applying our understanding of the consumer, content and media interplay to the business as well as expanding our expertise and setting new benchmarks with Reliance Broadcast Network Limited as a partner. We believe that the Performics global play-book on media technology that drives planning across platform and channel were our key differentiators.”