Cartoon Network celebrates Tom & Jerry's 70th Birthday

The world's most popular cat and mouse,Tom & Jerry have turned70 and Cartoon Network, is celebrating it on a big scale. The leading kids' channel in India will be "TJ'-ed aka pranked by the legendary darling duo-Tom & Jerry. Be on the watch out, as they arrive in your city to tickle you with adorableTJpranks and tricks and as "Chooha Billi Chor Police" only on Cartoon Network.

Cartoon Network will show an hour and a half of non-stop hilarious escapades in "Chooha Billi Chor Police"every Monday to Thursday from 6:00 - 7:30 p.m.Bringing theTJexperience beyond the realms of television and into our lives is a well-etched "prank" themed campaign that will run until April 1 to give allTom & Jerryfans an unforgettably funny and prank-filled experience with the duo's world famous hijinks.

You can catch the campaign in Mumbai's local train -TJ Expressfrom March 8^th onwards or be invited toTom & Jerry's birthday celebration in Delhi. TheTJ Expresswill run on the Churchgate to Virar route and the carriage will be wrapped with Tom and Jerry from outside to inside and top to bottom.

Extending the celebration, the Cartoon Networks web site iswww.cartoonnetworkindia.com has been themedTom & Jerryfor the campaign duration and will host excitingTom &Jerrygames such as Food Fight and Cheese Caper,Tom &Jerrywallpapers, icons and screensavers amongst other features. Cartoon Network will give out TJ Prank Kits that fans could prank their friends with.

BIG FM in Mumbai and Delhi are also the part of the campaign which will run TJ contest and will give exciting Cartoon Network goodies. If you visit multiplex chain Cinemax and you happen to be the lucky one sitting on the "T" or "J" seats in the theatre you could win exciting Cartoon Network prizes.

Gearing up toTJ-ing the town,Monica Tata, Vice-President & Deputy General Manger, Entertainment Networks, Turner International India Pvt. Ltd.said,"70 years and growing more popular than ever, that isTom & Jerryfor you! It's amazing to see the magic ofTom & Jerryalive and kicking as they continue to entertain generations with their endearing humour, pranks and never-ending chase. Cartoon Network's top rated show -Tom & Jerryhas given millions of laughs for seven decades and this unique engagement campaign brings the world's most comical duo to life for our audiences in India. In celebration of their 70^th Birthday, Cartoon Network has unleashed the legendary cheese-chase asTom & Jerryget ready to play pranks in your city with some mad-capped stunts."

Celebrating the campaign, a special song for Tom & Jerrywill premiere on Cartoon Network. The chase continues with an exciting on-air contest called "TJ Top 10".Itinvites kids to vote for their favourite and prankiest Tom & Jerry shows and the first 250 respondents will win prizes.

So it's time now to blow the candles, cut the cake and sing out loud - A Very Very Happy Birthday toTom & Jerry.