Comedy Central & Vh1 India Win Big at PromaxBDA Global Excellence Awards 2015
Viacom 18 swept away 17 awards across various categories for its English Entertainment channels Vh1 and Comedy Central at the PromaxBDA Global Excellence Awards held in Los Angeles on June 11th. The PromaxBDA Global Excellence Awards felicitates brilliance in media marketing in all aspects, from on-air promotions, advertising and branding to interactive platforms, internationally. The two channels were lauded for their innovative in-house campaigns amidst competitors from across the world, who represent the wide spectrum of broadcast channels globally.
Comedy Central picked up a whopping 11 awards – 3 Gold, 5 Silver and 3 Bronze – for its outstanding campaigns, while Vh1 received 6 awards – 2 Gold, 2 Silver and 2 Bronze.
Detailed list of the award-winning campaigns:
Gold:
1. Best Marketing Presentation: Print Or Speciality – Vh1 Brand Kit
2. Best Art Direction & Design: Press Kit - Vh1 Brand Kit
3. Best Holiday/ Special Event/ Print/ Promotion Items – Comedy Central Annual Diary
4. Best Promotion & Premium Items – Comedy Central Annual Diary
5. Best Art Direction & Design : Promotion & Premium Items – Comedy Central Annual Diary
Silver:
6. Best Art Direction & Design: 3D Promotion Or Sales Kit – Vh1 Brand Kit
7. Best Art Direction & Design : Promotion & Premium Items – Vh1 Brand Kit
8. Best Art Direction Or Design: Card – Comedy Central Annual Diary
9. Best Holiday/ Special Event/ Print/ Promotion Items – Comedy Central Children’s Day Campaign
10. Best Promotion & Premium Items – Comedy Central Umbrella
11. Best Comedy Program Campaign – Comedy Central Weekend Stache
12. Best Clip Based Program Spot – Comedy Central TMNT
Bronze:
13. Best Promotion & Premium Items – Vh1 Brand Kit
14. Best Art Direction Or Design: Card – Vh1 Brand Kit
15. Best Comedy Program Spot – Comedy Central Weekend Stache
16. Best Marketing Presentation: Print Or Speciality – Comedy Central Annual Diary
17. Best Stunt Promotion: Special Event – Comedy Central Annual Diary