Exclusive | Passion for excellence: Panache Celebrations' Drasty Shah

Panache celebrations is an event management company uniquely devoted to stylizing corporate and social events for the South Asian/Indian community in India and the US. An event design company that orchestrates even the minutest of details into a graceful flow of moments. Their aim is to create a symphony of memories that can be cherished for ever. Having offices in both India and the United States they draw their inspirations from the rich culture of both east and the west. Panache Celebrations promises that “We make sure that the most important day of your life becomes a grand elegant occasion that will remain with you for a lifetime”. They forte is hosting parties, holding conferences, social or religious affairs, fundraisers and even pampered pet parties.

 

‘Passion for excellence , Prompt service and above all Peace of mind to our clientele’ is our motto, says Drasty Shah of Panache Celebrations.

 

Panache & Partners are carrying two offshoots namely Panache Brand Stand and Panache Celebrations. One working in the branding and the other in the event industry. They are a company as a whole plus a sister concern with Lotus Event Designs.

 

Drasty Shah and Greta Russo are the two directors in both sides of the company in India & United States. Elaborating on how she entered this domain Drasty says “I am a hospitality student and done my MBA in hospitality concentration with event leadership from Johnson & Wales University, Providence, U.S.A. After studies I started working in the F&B industry for a few years and landed up meeting Greta Russo who was running her own independent premium event planning company called Lotus Event Designs in Philadelphia.” Drasty is also a certified Event Planner and a certified Professional Food Manager (CPFM).

Greta Russo has 13 years experience of Event Design experience for Corporate and Celebrity clients. She also has affiliations with US organizations such as Society World Planners (SWP) and International Special Event Society (ISES).

 

Also deeply involved with the two directors of this company is Falguni Mathur, their Creative Director. She has been in the area of conceptualizing and brand building for over two decades including a long stint with Mudra Communications. She has received peer group recognition and awards over the years at both national and international levels. Also to her credit is the fact that she has headed a team of 70 graphic designers for multimedia and print media division of a leading Global sourcing and IT services company.

 

Greta was quite fascinated with the South Asian culture and that is how the idea of Panache happened. They have clients in India, U.S. Canada, U.K. and Dubai.  With regard to their best works Drasty says “We are offering services to fourteen different countries. We are good at whatever we do with the best designing team in India and America. Some of our best works would be Dog & Cat fashion show in Philadelphia, Country side wedding in Romeo & Juliet Palace itself, social campaigns with Gujarat Police, Golf tournaments, Conceptual Coffee Table Book and also participation in Oscar gifting and Fundraisers.” They also plan to come up with rock concerts in India.

 

She admitted to facing challenges in this business as it would have been so with any other business. “Being versatile was important to work in an internationally varied creative team, management and clients,” she says.

 

With regards to expansion they plan to go to various different markets when opportunities open up in India as they see a lot of potential here. They are also working on Honeymoon Stylist service and holiday vacations under the same division. Their intention is to let people in India avail of their theme holidays, yacht parties, igloo stay or rented castle, motor home, luxury apartments and boutique palaces.

 

On their latest projects Drasty says, “We are doing few projects in the near future with some of the international and Indian artists in the music industry.

 

Commenting on their USP and how different they are from the others she says that they have international presence and exposure. Their creative team is a combination of cross border talent. They also have the best designers and management team coming from the world’s best academics and last but not the least they have an exchange of vendors which they consider their major USP.

 

Panache Celebrations are a start to finish event management specialists. They ensure that your event is delivered with exquisite attention to detail rendered with style and grace and accomplished with a touch of professionalism. They not only plan events but ‘memories with style.’