Hobbies on the rise amongst Young India as they are into monetisation: Utsav Chaudhuri

Day 3 at Goafest 2023 saw a session titled, ‘Understanding Young India by MTV’ conducted by Utsav Chaudhuri, Head - Marketing, YME, Viacom18. This discourse examined the vibrant and dynamic minds of the youth, unravelling their aspirations, challenges, and unique perspectives, backed by data. Chaudhuri mentioned, “Passion, interest, and hobbies are on the rise amongst Young India as they are into monetisation. They do not want to cultivate hobbies that generate monies.” 

He also touched upon several significant aspects that Young India consumes content, online appearances, their outlook on relationships, career outlook, religion, family, and more. Again, all these facets and insights were supported by data. 

As the future of our society, it is crucial to gain a deeper understanding of the hopes, dreams, and values that drive this generation. The session embraced fresh insights, challenged preconceived notions, and embark on a journey of understanding and collaborating with the incredible force that is Young India.