HOOQ aims to re-ignite the VOD market in India
HOOQ, Asia’s first premium video-on-demand service today announced its strategy for the Indian market. With the growing demand for Hollywood content in the country, HOOQ will now focus on curating one of the largest repository of Hollywood content. Viewers can enjoy over 1000’s of Hollywood movies and television series through the HOOQ app for mobiles, tablets, smart TV and PCs. These include titles from Sony, Warner Bros., such as Wonder Woman, The Da Vinci Code and TV series like The Flash, Arrow, Gotham, Friends and many more. HOOQ customers will also be able to enjoy HOOQ exclusives like Lucifer, Supergirl, The Big Bang Theory and DC’s Legends of Tomorrow etc.
The Singapore-based company also announced that consumers will now be able to stream and download movies and TV shows at an introductory price of INR 89 for the first 3 months making it less than INR 1 per day. HOOQ is one of the first player in India to bring TVOD service (transactional video on demand) which will allow movie buffs to rent content on a pay per view basis. Now consumers can enjoy latest Hollywood movies 90 days after cinema release. HOOQ will now purely focus on Hollywood content given the fact that consumption of Hollywood content has increased drastically in the Indian market.
HOOQ is accessible to all Indian viewers for subscription through its app and web. The HOOQ app is available on Android and iOS
HOOQ brings to India the best of Hollywood where consumers can look forward to latest Hollywood movies and television series and TV shows.