How i-next leveraged the miraculous 11-1-11
Speaking on this initiative, Rohit Mehrotra, i-next's Sales Head handling space marketing across the 12 i-next cities, said: "Certain categories which have still not tried us will also get a chance to reach untapped markets and prospective consumers in the form of our readers at very affordable rates."
Awarded by WAN-IFRA, the apex body of all print products worldwide, for its school-level reader-connect activation of Health-Meter, i-next is focusing on providing the most cost effective and result oriented medium of advertising while helping its clients enhance their business revenues. Targeted at the evolved, up-market, youthful urban audiences of 12 North Indian cities that are on the threshold of becoming "metros', i-next is the right choice for advertisers trying to make inroads into these markets.
I-next National Sales Head, Ajwindera Sandhu sums up the initiative in the following words: "With the "Miraculous 11' offer, i-next is giving its advertisers "never-before, never-after' rates and promising them a great start to 2011. This offer is a token of our appreciation for the continued faith and patronage of our multiple business associates. We hope that our association grows and prospers in the days to come."