Motivator appoints Vijayant Dhaka as National Head Digital Trading
Vijayant will be responsible for forging new alliances in addition to implementing world partnership programs of GroupM
Motivator, a media agency from the house of GroupM, has appointed Vijayant Dhaka as National Head of Trading. His role will involve streamlining digital channel planning strategies and integrating new trading platforms
Commenting on his new role, Vijayant said, “With ever growing digital and mobile penetration in India, we are up for challenging yet exciting times ahead, next 3-5 years will revolutionize the media industry. Motivator thinks alike and is well poised to move at a faster pace than the industry, with investments
Speaking on this development, V.Narayanan said, “ Motivator has restructured its digital offering to put new media at the centre of the agency’s offering. Vijayant’s appointment is part of Motivator’s plan to accelerate & enhance the value through better trading and partnership practices. He would play a pivotal role in driving digital efficiencies by cloning best in class processes of GroupM and forging new partnerships that transcends our innovative digital offering to our clients”.
Vijayant has also been a part of major marketing events organized by associations like IAMAI, Adtech, Exchange4media, RAI, eTailing, DMAi, etc. He is a frequent guest lecturer at multiple B schools and workshops on start ups and digital ecosystem.