BARB

Barb, the industry’s standard for understanding what people watch, today announced it has appointed Sara Cheeseman as Finance Director. Working....

Barb, the industry’s standard for understanding what people watch, today announced it has promoted Caroline Baxter to Chief Operating Officer.....

Barb has released data from its Establishment Survey showing that 19.3m UK homes (67.3%) had access to a subscription video-on-demand (SVOD) service....

Barb, the industry’s standard for understanding what people watch, has appointed Khaled Serafy to the newly-created role of Head of Data....

Barb, the industry’s standard for understanding what people watch, has committed to expanding its measurement of audiences to include....

Barb has released data from its Establishment Survey showing that 19.42 million UK homes (67.7% of households) had access to a subscription....

BARB has today beta launched an API, to give its clients more flexibility in how they access BARB viewing data and to enable them to integrate it....

BARB has today announced a year-long extension of its contract tender process for two of its main research contracts: audience measurement panel and....

Netflix is now included in BARB’s gold-standard UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as....

Netflix has joined UK’s ratings body Broadcasters Audience Research Board (BARB) for audience measurement. This means that the streamer’s....

BARB has reported programme audiences for SVOD services such as Disney+ and Netflix, and service-level viewing of video-sharing platforms like TikTok....

Matt Laycock joins BARB on September 26th 2022 and will be responsible for ensuring that BARB’s audience-reporting solutions continue to meet....