Barb releases Q3 2023 SVOD subscriptions data from its Establishment Survey

Barb has released data from its Establishment Survey showing that 19.3m UK homes (67.3%) had access to a subscription video-on-demand (SVOD) service in Q3 2023, an increase on the 18.8m (65.9%) that had access in Q2 2023.

Broken down by service:

• Netflix: 16.7m UK homes (58.2%) had access to Netflix in Q3 2023, a slight increase from 16.5m (57.7%) in Q2.
• Amazon Prime Video: 13.0m UK homes (45.3%) had access to Amazon in Q3 2023, up from 12.6m (44%) in Q2.
• Disney+: 7.6m UK homes (26.7%) had access to Disney+ in Q3, an increase from 7.2m (25.2%) in Q2.
• Apple TV+: 2.2m UK homes (7.8%) had access to Apple TV+ in Q3, up from 1.9m (6.6%) in Q2.
• Paramount+: 1.9m UK homes (6.7%) had access to Paramount+ in Q3, an increase from 1.7m (5.9%) in Q2, when Barb began to report on the service.
• NOW: 1.9m UK homes (6.5%) had access to NOW in Q3, a drop from 2.0m (7.1%) in Q2.

Justin Sampson, Barb’s Chief Executive, said:

“The latest data from our Establishment Survey again shows how SVOD services have established themselves within the UK viewing ecosystem. Over two-thirds of homes subscribe to at least one, while most services have seen growth over the previous quarter. As with any TV service, content is a significant influence in attracting people. Our viewing data shows how new titles and library programming combine to drive time spent with these SVOD services.”