Carol Goyal

Tata Power, one of India's largest integrated power companies has launched a brand film promoting the message of “Embrace Mother Earth. Love....

Rediffusion, a leading advertising agency in India, has alleged that Star Sports, a major broadcast network, used its intellectual property (IP)....

The way brands interact with audiences on social media is distinctly different from other platforms, including digital. While promotional offers,....

While mothers take the prime spot when it comes to being an emotional anchor, fathers are the superheroes who can take care of anything that comes in....

In the online space, brands are using every trick in the book to build a lovable brand personality that users can cheer for. Dunzo has created a....

Social distancing and staying home are the need of the hour and it's highly impressive how most citizens abide by the government’s advisory to....