Creative Effectiveness

WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning....

BP’s Blind Date (Spain), Milka’s Christmas ad Give to those who give the most (Germany) and HSBC’s CSR Birmingham (UK) are the most....

In a first for any Indian brand, ITC’s Savlon has bagged the coveted Grand Prix at Cannes Lions 2018 for ‘Creative Effectiveness’.....

WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of 122 campaigns entered for the Cannes....

More shortlists have been announced on June 20, 2016 at the 63rd Cannes Lions Festival of Creativity. India has secured four shortlists in....

The final night of the Cannes Lions International Festival of Creativity has concluded with the Film, Film Craft, Creative Effectiveness and....